As an illustrator, it is crucial to use different marketing strategies to advertise creative products, merchandise and commissions. For example, some may promote deals such as discounts to gain more traction and attention to their website. One marketing strategy that I have begun to use is tiktok and instagram. Both these social media websites can be used as an effective promotional tool and connect to other creatives online.
I personally really enjoy creating videos to advertise my talents. Especially with documenting my process and progress with different drawings. I have provided an example below. This video was quite simple to create and with selecting a trending song. It gained more followers and popularity on social media sites.
But there are other different ways marketing can be used within the creative industry. This can be used through logo, posters and word of mouth. Despite word of mouth, can be a very slow marketing technique. It doesn’t mean that this technique is completely useless. It can show that the person is trustworthy and safe. Which is why I am trying to implement this and other marketing strategies.
Enclosed is some examples of my previous logo design projects
Jess's Illustrations discussions 