Should AI be used within the creative community?

In today’s society, AI has become an increasingly important issue amongst organisations, businesses and creative individuals. The debate between ethics of AI and the creative industry has been ongoing for several years. Especially with the introduction of AI art and photography. In recent years, AI has developed software to recreate paintings in specific styles, generate visual ideas and collecting photos to form a complete visual artwork. With the growing advancements of technology, it is important to discuss the positives and negatives of AI in the creative industry. Does AI still have a place in the creative industry or should it be ignored?

As a creative myself, I’ve observed the benefits of AI, especially with generating ideas, supporting character design in animation and picturing key concepts. For example, creatives can use AI to imagine how their work would look or developing their own persona online. Either that b, an online presence or a character in a game. AI can provide valuable insights into designing different things, regardless if the individual processes any artistic talent. Isn’t that just amazing? If a creative wanted to capture a girl holding a flower, then AI could be used to gather references and inspiration on different proportions, size and any potential design elements.  In turn, gathering artistic inspiration helps artists progress and develop their own specific style. Which I would argue, to be a benefit of AI in the creative industry.

However, some consider AI and its software to be a threat to the creative community. Creatives including artists and photographers assume that the growth of AI art could lead to less deals with potential clients and consequently lead to job losses in that market. These fears are understandable, especially when AI art is very cheap to create and requires less time. No wonder creatives are worried! Too many creatives worry that the growth of AI art can cause their own work to be devalued and unrepresented. Especially where everything and anything is more valued online. Already traditional art has become devalued in recent years due to the growth of digital art and now AI art. Mainly due to time constraints and cost.

Is there anything that can be done? Should we as creatives expect AI or should we turn a blind eye? Personally, I believe that AI isn’t necessarily a bad thing, that should be avoided at all costs. But rather we should judge AI in art based on what the intentions are. For example, if an AI designs a drawing that directly copies another creative. Then yes, this would considered to be a bad use of AI in the creative field. But what if an artist wants to use AI for the purpose of gathering referencing and picturing key concepts? Then, likewise the creative should not be slandered for using AI for support. Overall, I believe that AI should be used in a way that doesn’t harm the creative industry. But rather works in partnership to support the growth and development of the creative industry.

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